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Brut Redesigns Its Packaging

The men's grooming brand has a bold new design for 2014.

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By: Jamie Matusow

Editor-in-Chief

Brut has redesigned its packaging for 2014. The updated design is more “bold and masculine,” the brand says.

The new, modern logo reflects the key attributes of the Brut man: strong, confident and powerful.

“We are really proud of this year’s changes,” says Rick Cutler, Marketing Director at Idelle Management Company. “The added antiperspirant/deodorant scents are a great way to offer something new, while staying true to our roots, and the updated packaging really speaks to the BRUT consumer.”

Brut also launched two new antiperspirant/deodorants, Blue Wave and Black Ice (shown).

The Blue Wave scent boasts spicy undertones blended with citrus/hesperidic top notes, while Black Ice features hints of amber mixed with aromatic top notes. Both products are formulated to last 24-hours, and contain Trimax Triple Action Formula to protect against wetness and odor.

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